Online In-Depth interviews
Online Focus Group Discussions
Computer aided personal interviews CAPI
Computer aided telephonic interviews (CATI)
Computer Assisted Web Interviewing (CAWI)
Central Location Testing
Paper & Pen Interviews(PAPI)
Post-sale or Consumer
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Insights Elite provides for round the clock project monitoring and the programmed survey keeps collecting the requisite data from the relevant respondents during the course. The responses could be collected in a matrix or over a likert scale of points or multiple check box or unique radio button responses through applicable text box or text or audio- video means.
Data analysis uncovers patterns in data using predictive techniques. These patterns play a crucial role in decision making because they reveal areas for process improvement. Using data analysis organisations can increase the profitability of their interactions with their customers, detect fraud and improve risk management.
Field work, or data collection, involves a field force or staff that operates either in the field, as in the case of personal interviewing (focus group, in-home, mall intercept, or computer-assisted personal interviewing), from an office by telephone (telephone or computer-as- sisted telephone interviewing/CATI), or through mail (traditional mail and mail panel surveys with pre-recruited households). Proper se- lection, training, supervision, and evaluation of the field force helps minimize data-collection errors. In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in- store shop-alongs in an effort to collect primary research data.
Analysis a of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names in different business, science, and social science domains. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. Marketers use databases to extract applicable information that identifies customer patterns, characteristics and behaviors.
During the Report Preparation & Presentation step, the entire project should be documented in a written report that addresses the spe- c research questions identified; describes the approach, the research design, data collection, and data analysis procedures adopted; and presents the results and the major findings. This permanent document is also helpful because it can be easily referenced by others vho may not have been part of the research.
The function that links the consumers, customers, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
A method of inquiry employed in many different academic disciplines, traditionally in the social sciences but also in market research and further contexts.
information from a predetermined set of questions that is given to a sample and is used to assess thoughts, opinions, and feelings